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Logos
Logos and Graphics
PC users: Right click on the link you wish to download. When you see the menu that appears, select "Save Target As" then click "Save".
Mac users: Click and hold (or control + click) on the link you wish to download. When you see the menu that appears, click on "Save Link Target As" then click "Save".
Logos
There are two approved Money Smart Week WisconsinSM logo versions shown below with descriptions detailing their resolution and color characteristics.
Primary
Standards for logo use:
1. The logo should always be printed in either color (PMS 343) or black and white.
When posted on the web, the logo should always appear in color.
2. Graphics and designs should never be removed or altered from the approved
logos.
3. Logos should always be situated right-side-up and never represented at a diagonal
or other angle.
4. For web usage only, apply ALT Tag (Alternative Text) to allow accessibility to people
with disabilities.
5. The logo size can be adjusted to accommodate any publication or print job, however
the logo should never decrease in size so much that the text becomes unreadable.
If higher resolution files are needed, contact the Federal Reserve Bank of Chicago
Corporate Communication Division.
Text
The phrase "Money Smart WeekSM" when it appears in text, should always be:
1. Three words
2. Title case -M(oney), S(mart), and W(eek)
3. Represented with an alphabetical "S" for Smart -not the dollar sign ($).
4. Include the Service Mark (SM) in superscript
Posters
Two versions of the poster are available. This graphic is suitable for use at an event.
Inserts / Flyer
The "$100 bill" insert is suitable for letter mailings or handing out.
Bookmarks
Bookmarks are normally distributed through local schools and libraries. Included are three different options available.
T-shirts
T-shirts have been used by partners for various promotional activities prior to or during Money Smart Week. They can also be worn by volunteers who accompany "Ben Franklin" at designated events.
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